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Lack of Clarity
- Suzanne Edgley
- Sep 15, 2024
- 2 min read
We’re always being told we need to have clarity on who our ideal customer is; where they live, where they hang out, their hobbies, their desires, their pain-points… the list is quite extensive.
We’re also told that we should be clear on our offering, the problems we solve and the outcomes we achieve – because when you combine these two elements together you can create powerful marketing messages that speak direct to your ideal customer.
But one thing we rarely focus on, is clarity on what we really want from our businesses.
Most people have financial goals.
The focus is first on paying the bills and then on financial freedom. But money doesn’t motivate us through the tough days, the rejections, the days when we’d rather be doing something else and all the other problems that come with running and growing a business.
Clarity on what really matters is what gets you through these tough times.
Clarity on what you’re building your business for, what drives you and motivates you.
It’s the stories you tell, the way you make people feel and the difference you make that gives you that buzz that keeps you going.
We all need money, of course we do. But we also need to be happy in our work, we need time with family and friends, time for ourselves, time to live your life your way.
When you have clarity on what you really want, and you shift your focus from building a big business to creating the life you really desire – magical things begin to happen!
Spend some time getting clear on what you really want from your life and align that with your marketing and you’ll soon begin to notice the difference.
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